Financial Services

Strategy, Finance, Marketing, Risk Management

The founder of our client built his fortune over eleven years operating a sales and marketing organization in the credit/debit card processing industry. He recently invented a new product, tested it in market-trial, and identified pent-up demand and the potential for explosive sales. But, his company lacked the growth capital to bring it to market and after several unsuccessful attempts to raise capital, and much frustration, they approached Summer Research.

Interactive Video Advertising Technology

Strategy, Marketing, Advertising, Social Media, Technology, Web Service Integration

Our client spent several years promoting its innovative and disruptive advertising technology and was awaiting final action on its patent. After a promising start and receptive response from cable TV, local network affiliates, and set-top box application developers, progress stalled and money was almost gone. Summer Research convinced our client to shift strategic focus and target market – targeting the online video advertising market as a stepping stone to the larger TV advertising marketplace. We reinvented the brand position, technology roadmap, marketing strategy, and go-to-market approach.

Recycling 2.0

Green & Renewable Technologies, Waste Management, Recycling, Environmental Sustainability

With extensive experience in energy, technology, and commodity transportation management, Summer Research brings a wealth of experience directly relevant to green and renewable industries.

Internet Marketing SEO/SEM

Marketing, Internet Marketing

Our client was in the vacation and hospitality industry and was taking direct control of sales and marketing functions which had been previously outsourced. We created an internet marketing plan including web design, marketing communications, search engine optimization (SEO), link building strategy, and implemented a content management system. The result – our client realized a 200% increase in revenues over the prior year. Most notably, this occurred when comparable sales were down.

Social Media Public Relations and Advertising

Marketing, Social Media, Internet Marketing, Finance, Strategy

It was winter 2008. Our client’s web property was experiencing explosive growth, already had nearly 100,000 registered users, and was finally ready to raise money. But the credit crisis was in full swing, people feared the next great depression, and nobody was investing. What to do? Our client wanted to raise a protest – they wanted to parade down Sand Hill Road in Menlo Park daring venture capitalists to take a risk on them.

Data Mining & Predictive Analytics

Marketing, Collaborative Filtering, Technology, Cloud Computing, Computer Clusters

From time-to-time Summer Research addresses internal projects to expand our experience beyond our traditional practice areas. We tackled the Netflix Prize, not to win, but to prove that using simple algorithms and cloud computing, a company could affordably match the results Netflix had achieved prior to the competition. Our goal, prove we could match Netflix’s staff of professionals, on our own, without a bench of Silicon Valley whiz-kids and top-tier PhD’s.