Manufacturing & Pollution Prevention

Strategy, Finance, Accounting, Marketing, Supply Chain

Our client manufactured high performance aerodynamics for the trucking industry. The company was an innovation leader experiencing record demand and sales because their product was recently mandated on all tractor trailers entering the state of California. The company was profitable and socially responsible, having saved approximately 13,000,000 gallons of fuel and prevented 150,000 tons of emissions – about the same impact as taking 23,000 cars off the road for one year.

Payments Industry

Strategy, Finance, Marketing, Risk Management

The founder of our client built his fortune over eleven years operating a sales and marketing organization in the credit/debit card processing industry. He recently invented a new product, tested it in market-trial, and identified pent-up demand and the potential for explosive sales. But, his company lacked the growth capital to bring it to market and after several unsuccessful attempts to raise capital, and much frustration, they approached Summer Research.

Interactive Advertising, Video

Strategy, Marketing, Advertising, Social Media, Technology, Web Service Integration

Our client spent several years promoting its innovative and disruptive advertising technology and was awaiting final action on its patent. After a promising start and receptive response from cable TV, local network affiliates, and set-top box application developers, progress stalled and money was almost gone. Summer Research convinced our client to shift strategic focus and target market – targeting the online video advertising market as a stepping stone to the larger TV advertising marketplace. We reinvented the brand position, technology roadmap, marketing strategy, and go-to-market approach.

Sustainability Technology

Green & Renewable Technologies, Waste Management, Recycling, Environmental Sustainability

With extensive experience in energy, technology, and commodity transportation management, Summer Research brings a wealth of experience directly relevant to green and renewable industries.

Cloud Computing & Recommendation Engines

Marketing, Collaborative Filtering, Technology, Cloud Computing, Computer Clusters

From time-to-time Summer Research addresses internal projects to expand our experience beyond our traditional practice areas. We tackled the Netflix Prize, not to win, but to prove that using simple algorithms and cloud computing, a company could affordably match the results Netflix had achieved prior to the competition. Our goal, prove we could match Netflix’s staff of professionals, on our own, without a bench of Silicon Valley whiz-kids and top-tier PhD’s.

Social Media Advertising & PR

Marketing, Social Media, Internet Marketing, Finance, Strategy

It was winter 2008. Our client’s web property was experiencing explosive growth, already had nearly 100,000 registered users, and was finally ready to raise money. But the credit crisis was in full swing, people feared the next great depression, and nobody was investing. What to do? Our client wanted to raise a protest – they wanted to parade down Sand Hill Road in Menlo Park daring venture capitalists to take a risk on them.

Direct Marketing

Strategy, Vendor Relations, Recruiting, Training, Marketing

Our client was one of the top three executives from a publicly traded company in the payments industry with a market capitalization approaching $1 Billion. We partnered to pioneer a better way to market merchant services.

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Business Development Consulting - Summer Research LLC - Internet Marketing

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